Building Tomorrow's Leaders in Communication & Management
Experience the future of education, where innovation and ambition converge to sculpt the leaders of tomorrow. At SCMS, we ignite minds and redefine possibilities in communication and management studies.
Building Tomorrow's Leaders in Communication & Management
Experience the future of education, where innovation and ambition converge to sculpt the leaders of tomorrow. At SCMS, we ignite minds and redefine possibilities in communication and management studies.
About
School of Communication & Management Studies
Founded in 1976 by the visionary Dr. G.P.C. Nayar, the School of Communication and Management Studies (SCMS) in Cochin stands as a hallmark of educational excellence in communication and management. Pioneering in Kerala with government-recognized postgraduate diplomas in Public Relations, Advertising and Journalism, SCMS has been a trendsetter, accredited by the Public Relations Society of India (PRSI). Over the decades, we’ve sculpted over 10,000 students into industry leaders, with our alumni shaping the global media landscape.
Our curriculum, a perfect blend of theory and practicality, is constantly evolving to meet the dynamic industry demands, ensuring our students are not just industry-ready but future-prepared. At SCMS, education is not just about learning; it’s about transforming lives and building futures. Join us in this journey of excellence and innovation, where every challenge is an opportunity and every student is a future leader.
SCMS Milestones
Launch of Distance Learning Diplomas
In 1980, SCMS introduced one-year PG Diplomas in Public Relations, Journalism and Advertising via correspondence, with classes and exams in six cities across India and the Middle East. This marked a significant step in making quality education accessible beyond geographical boundaries.
1980
1987
Introduction of Full-Time Courses and Government Recognition
In 1987, SCMS began offering full-time courses in Trivandrum, Delhi and Cochin. The same year, the Government of Kerala recognized SCMS’s PG Diplomas as equivalent to university degrees, enhancing their value for public service appointments.
Expansion into Business Administration
In 1991 when Govt. of India liberalized the education sector along with other sectors Dr. Nayar started the Post Graduate Diploma in Business Administration (PGDBA). PGDBA was conducted in the Kalassery campus.
1991
SCMS Milestones
Launch of Distance Learning Diplomas
In 1980, SCMS introduced one-year PG Diplomas in Public Relations, Journalism and Advertising via correspondence, with classes and exams in six cities across India and the Middle East. This marked a significant step in making quality education accessible beyond geographical boundaries.
1980
Introduction of Full-Time Courses and Government Recognition
In 1987, SCMS began offering full-time courses in Trivandrum, Delhi and Cochin. The same year, the Government of Kerala recognized SCMS’s PG Diplomas as equivalent to university degrees, enhancing their value for public service appointments.
1987
Expansion into Business Administration
In 1991 when Govt. of India liberalized the education sector along with other sectors Dr. Nayar started the Post Graduate Diploma in Business Administration (PGDBA). PGDBA was conducted in the Kalassery campus.
1991
What We Teach at SCMS Masscom
Shaping the future of mass communication in India for 28 years, SCMS stands as a pioneer in the field, boasting a legacy of over 5,000 trained professionals who now excel in diverse roles. Our alumni network includes PR Managers, Corporate Communicators, Advertising Executives, Journalists in newspapers, TV and radio, Editors, TV Anchors, News Readers, Programme Producers and Directors, Copywriters, Visualisers, Script and Feature Writers, Freelance Journalists and Media Managers. Our curriculum is more than just educational, a transformative journey that equips students to become industry leaders and innovators. By joining SCMS, students become part of an institution renowned for setting the trends in mass communication and holding an unmatched track record in the field.
Mass Communication
Mass Communication at SCMS excels in Communication and Media education, offering recognized PG Diplomas in Public Relations, Advertising and Journalism. Our curriculum, merging technology and creativity, prepares students for diverse roles in the dynamic field of mass communication.
Communication is the key element in building successful relationships. Cordial relationships, in turn, are the key to success in work as in life. Organisations depend on successful relationships to survive and prosper. In fact, communication skills occupy as much as 90 percent of a top executive’s working day.
Public Relations
Our Public Relations program at SCMS emphasizes strategic communication and media use to build strong organizational-public relationships. It equips students to become skilled communicators and effective audience engagers.
In order to achieve success one needs in-depth knowledge and skill in handling these diverse media with ease and a deep understanding of human behaviour. As long as public opinion is the most powerful force in our society, there is every reason to be confident that the public relations professional has an assured bright career role for the future.
Advertising
SCMS’s Advertising program combines artistic creativity with strategic business insights. It lays emphasis on creating impactful campaigns that drive business growth and ensure a significant return on investment.
The success of advertising depends on a scientific, disciplined process of situation analysis, creative thinking, planning, organising and implementation with excellent understanding and teamwork.
The power and need for advertising are increasing multifold world over with the ever-increasing stiff competition in the global market. The advertising industry in our country is keen on absorbing young promising qualified specialists to take up challenging assignments in every department of the advertising business.
Journalism
Our Journalism program at SCMS nurtures students to be ethical journalists, shaping informed public discourse and opinion. With a rich legacy and successful alumni, we prepare students for impactful careers in print and electronic media.
The significance and scope of journalism have multiplied a thousand times in the recent past, as a result of the dramatic advancement made in communication technology, print and video production, round-the-clock multichannel TV telecast, web publishing, specializations in areas like business journalism, financial journalism, stock market journalism etc. The old concept of journalism has given way to high-tech instant reporting, live telecasting, multi locational live telecasting etc.
The training and skill development required by a journalist today is far more complex than what it was earlier. Only by systematic education and training under expert guidance, one can expect to take up these challenging jobs. Opportunities are plenty for those with the right aptitude and skill.
Mode of Teaching
Our teaching methods at SCMS distinguish us from other institutions. The course curriculum are meticulously crafted to be unique and intensely practical. By employing advanced teaching tools such as overhead projectors, stereo systems, LCD projectors, TVs, and VCRs, we ensure that our education is both effective and focused on real-world outcomes. We further enhance learning with comprehensive on-the-job training, offering internships in newspapers, TV channels, advertising agencies, video production centers, public relations departments and industrial organizations. This approach equips our students with the professional skills necessary for successful careers after graduation.
A considerable amount of time is set apart for practical training in investigating news, writing news and features, reporting news and events, covering events and press conferences, editing news and features, page making and layout, desktop publishing, making multimedia presentations, public speaking and production of news and features for TV.
Practical sessions in conducting opinion surveys, preparing press releases, writing news, features, articles and speeches, making multimedia presentations, organising functions, designing and producing newsletters, scripting and producing newsletters, scripting and producing video programmes, etc. are given due importance in teaching methodology. Sufficient focus is given to skill development in areas like the right attitude formation, empathy, team spirit, enthusiasm, communication skills, human relations etc. Topics like media relations, employee relations, community relations, customer relations, crisis management etc. are taught through case study presentations, discussions and role plays. Group activities and counselling sessions significantly help in grooming the individual. Conducted tours and visits to industrial houses, newspapers, printing presses, TV channels, broadcasting stations etc. are also part of the study programme.
Extensive training is given to students in conducting market studies, copy writing, visualization, designing, layout, planning and scheduling media, campaign planning, audio visual techniques, making multimedia presentations, client servicing and such other skills required by an advertising professional. Workshops are conducted by experts from the industry in major areas of skill development.
Our Programmes - One Year Post Graduate Diplomas
- Subjects: Public relations Theory and Practice, Mass Communication & Media, Reporting, Editing, Fundamentals of good writing.
- Career Opportunities: Business, Industry, Newspapers, Magazines, other publications, Departments of Government and freelance.
- Subjects: Public relations Theory and Practice, Mass Communication & Media, Reporting, Editing, Fundamentals of good writing.
- Career Opportunities: Business, Industry, Newspapers, Magazines, other publications, Departments of Government and freelance.
- Subjects: Public Relations Theory and Practice, Advertising Theory and Practice, Mass Communication & Media, Fundamentals of good writing.
- Career Opportunities: Advertising Agencies, Business, Industry, Financial Institutions, Newspapers and Departments of Government.
- Subjects: Mass Communication & Media, Reporting, Editing, Fundamentals of good writing.
- Career Opportunities: Newspapers, Magazines, Publishing Houses, Business, Industry and freelance.
- Subjects: Advertising Theory and Practice, Mass Communication & Media, Fundamentals of good writing.
- Career Opportunities: Advertising Agencies, Manufacturing Concerns, Marketing Organisations, Business, Industry and freelance.
- Subjects: Public Relations Theory and Practice, Mass Communication & Media, Fundamentals of good writing.
- Career Opportunities: Business, Industry, Departments of Government, Service Organisations, Civic Bodies, Hospitals, Universities etc.
- Subjects: Business Environment, Principles & Practice of Management, Economics, Marketing, Effective Communication, Public Relations, Sales Management, Advertising, Sales Promotion and Marketing Research.
- Career Opportunities: Business, Industry, Service organisations, Marketing Organisations, Selling Organisations etc.
- Subjects: Business Environment, Principles and Practice of Management, Personnel Management & Industrial Relations, Organisational Behaviour, Research Methodology, Human Resources Development, Labour Law and Organisational Communication.
- Career Opportunities: Business, Industry, Banking, Manufacturing Organisations etc.
- Subjects: Business Environment, Principles and Practice of Management, Marketing, Management Accounting, Organisational Behaviour, Production and Materials Management, Marketing Research, Personnel Management & Industrial Relations and Business Policy.
- Career Opportunities: Business, Industry. Manufacturing organisations, Banking, Highly Useful to entrepreneurs and those who plan to start new industrial units.
- Subjects: Business Environment, Principles and Practice of Management, Economics, Management Accounting, Taxation Management, Costing and Budgetory Control, Strategic Financial Management, Financial Institution & Portfolio Management.
- Career Opportunities: Business, Industry, Manufacturing Organisations, Financial Institutions, Hire Purchase & Leasing Companies, Stock Exchanges etc.
- Subjects: Business Environment, Principles and Practice of Management, Management Accounting, Purchase, Stores and Inventory, Materials Handling and Transportation, Production Management and Materials Management and Law.
- Career Opportunities: Business, Industry, Manufacturing Organisations, Stockists, Trading Agencies.
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SCMS Group of educational institutions is a national leader in higher education especially in the fields of Management, Engineering and Technology and now making its path in Masscom Studies.
