Dr. Thangaraja Arumugam

Associate Professor

Specialisation: Marketing & HR Analytics




Educational Qualifications

  • PhD – Business Administration (Marketing) , Manonmaniam Sundaranar University, Tirunelveli, Tamilnadu
  • PGDMM – Post Graduate Diploma in Marketing Management, Madurai Kamaraj University, Madurai, Tamilnadu
  • UGC – National Eligibility Test (NET) for Lectureship in Management Qualified
  • UGC – State Eligibility Test (SET) for Lectureship in Management Qualified
  • M.B.A – Business Administration (Marketing & HR) , Manonmaniam Sundaranar University, Tirunelveli, Tamilnadu
  • B.B.A. – Business Administration , Mano College, Tirunelveli, Tamilnadu

Employment History

  • Working as Assistant Professor, SCMS School of Technology & Management on 18.12.2017
  • Served as Assistant Professor, LEAD College of Management. Palakkad from 1.6.2017 to 14.12.2017
  • Served as Temporary Assistant Professor, Department of Management Studies, Manonmaniam Sundaranr University, Tirunelveli from 31.8.2012 to 30.11.2016
  • Served as Lecturer, M.D.T Hindu College, Tirunelveli from 7.7.2010 to 10.4.2012
  • Served as Sales manager in ASMI enterprises - channel partner of Vodafone India Pvt Ltd, from 1.1.2009 to 6.7.2010
  • Served as Financial Planning Manager in Max New York Life Insurance Company Limited, from 28.5. 2008 to 30.12. 2008

Key Responsibilities Held

Responsibilities held at SCMS

  • Teaching & Mentoring
  • Project Guidance

Responsibilities held at Industry

  • Handling team
  • Lead generation
  • Target fixation for sales force
  • CRM
  • Reporting

Teaching Interests

  • Research Methodology
  • HR Analytics
  • Marketing analytics
  • Organisational Behavior
  • Marketing Management
  • Human resource management

Research Interests

  • People analytics
  • Psychology in HR
  • Sociometry ( Collaboration study)
  • Marketing intelligence analytics
  • Psychology in Consumer behaviour



  • Thangaraja, (2018). The role of culture code in acceptance of internet of things among FMCG consumers: A positivist approach. SADAKATH: A Research Bulletin,5,102-109. [ISSN: 23477644, UGC Approved]
  • Renju, Thangaraja, (2017). Human resource information system, human resource performance and moderating effect of national and international banks of bank employees in Qatar. International Journal of Research in Commerce and Management.7.10,34-38.[ISSN 0976 – 2183]
  • Abirami, Thangaraja, (2017). Significance of elating the entrepreneurial initiatives through education among MBA Students.. International Journal of Trend in Scientific research in Development, 777-784. [ISSN: 2456-6470, Impact Factor: 4.101]
  • Vimala, Thangaraja, (2016). Pull Factors, Career Anchor and Turnover of Academicians in Malaysian Higher education. Journal of International Business and Economics.16.4,59-80. [ISSN: 1544-8037 E-ISSN: 2378-9174, Scopus indexed]
  • Thangaraja, (2016). The indispensability of information technology in marketing intelligence system: A conceptual approach. International journal for scientific research and development.4.6, 118-121.[ISSN online:2321 0613,Impact Factor:4.396]
  • Jeyarani.,Thangaraja, (2016). The role of marketing inteligence in green banking : A conceptual approach. Imperial Journal of interdisciplinary research.2.9,756-758 [ ISSN:2454-1362, IMPACT FACTOR:3.75]
  • Thangaraja, (2016). The mediating role of employee engagement on compensation ans retention among frontline hospitality employees in Tamilnadu. International Journal of Advanced Educational Research.1.4, 24-27.[ ISSN: 2455-6157, UGC Approved]
  • Renju, Thangaraja., (2016). The role of Q-metric approach in the training of emotional intelligence competence among the employees of the hospitality industry, Tamilnadu-India.International Journal of Learning and Development.6.2,42-53 [ ISSN:21644063,Impact Factor: 0.676]
  • Thangaraja.A, (2016). Impact of self efficacy on customers online shopping attitude of cosmetic products in Tirunelveli district. International Journal of Advanced research and innovative ideas in education,2.4,463 - 466.[ISSN:23954396]
  • Thangaraja, (2016). An evolution of distributors’ Marketing intelligence system among FMCG distributors: A conceptual Framework. International Journal of multidiciplinary education and research.1.5,11-13. [ISSN : 2277 – 7881, Impact Factor: 5.818]
  • Renju Mathai, Thangaraja., (2016). Preference and Promoting of E-Learning as a Training Medium in the Hospitality Industry with special reference to four and five star hotels in Tamil Nadu – India. International Journal of Business Administration, 7.3, 91-103.[ ISSN 1923-4007,Impact Factoe:1.22]
  • Thangaraja, (2016). The impact of personal growth of generation y employees among educational institutions in Tirunelveli: A retention View. International Journal of Multidisciplinery education and research.1.2,23-26. [ISSN : 2277 – 7881, Impact Factor: 5.818]
  • Thangaraja, (2016). Fast moving consumer goods distributors ‘source of information and marketing intelligence system on customer feedback.. International Journal of Advanced research and innovative ideas.2.1,833-837. [ISSN:23954396]
  • Thangaraja, (2016). Fast moving consumer goods distributors’ acceptance of technology for marketing intelligence: an Empirical approach.4.3,21-28. Global Academic Research Journal. [ ISSN:23473592, UGC Approved]
  • Thangaraja, (2016). The adoptability of emotional intelligence for self evaluation of post graduate teachers in Tirunelveli: A Pragmatic approach. Vignettes of Reasearch, 4.3,16-20.[ ISSN: 23201797, UGC Approved]
  • Thangaraja,(2016). The role of rural marketing intelligence in the development of agro products in southern Tamilnadu: An empirical approach.. International Journal of Advanced research and innovative ideas in education, 467-471. [ISSN:23954396]
  • Thangaraja, (2015). The veiling part of neuro marketing in developing brand preference in FMCG sector: A conceptual study. International journal of advanced research and innovative ideas in education, 5, 1012-1015. [ISSN:23954396]
  • Thangaraja,(2014). Role of Marketing intelligence system in marketing decisions for health drink distributors in Tirunelveli. ACME International Journal of multidisciplinary research, 44-50.[ISSN: 2320236X, UGC Approved]
  • Thangaraja, R., (2014). Marketing Intelligence System Among Supermarkets in Tirunelveli City: An Empirical Study. International Journal of Current Research, 6668 - 6670.[ISSN: 0975833X]


  • Thangaraja.A, (2016). The impact of E-learning in the development of training effectiveness on hospitality sector in Tamilnadu. National Journal of Advanced Research, iv(2), pp. 18 - 20.[ ISSN: 2455-216X]
  • Thangaraja, (2015). Application of marketing intelligence towards customer acceptance of technology in banking sector in Tirunelveli: An empirical study. Journal of physical education and allied health sciences, pp. 22-25.
  • Thangaraja, (2015). The association of Fast Moving Consumer Goods distributors involvement in distributors marketing decisions: An empirical approach. Journal of Physical education and allied Health science.
  • Subhalakshmi, Thangaraja, (2014). Students’ Habitude In Internet And Their Inclination On Various Websites : An Empirical Study. Saratha Journal of Library Science, pp. 62-67.
  • Thangaraja, S., (2014). Event tourism :Tourist attitude and preference with respect to event management in Tamilnadu. Journal of Physical education and allied Health sciences, pp. 100-104.
  • Thangaraja, (2014). A study on student perception towards choosing electives in business studies in Tirunelveli. Journal of physical education and allied health sciences, pp. 105-109.



  • Thangaraja, D., (2013). A study on Marketing Intelligence system among the Pharmaceutical Distributors in Tirunelveli. Tirunelveli, ICOSMS 2012.
  • Thangaraja, (2013). A study on Marketing Intelligence system among the Automobile Dealers in Tirunelveli. Chennai, International Conference on changes and Challenges and strateguc reforms in Management.


  • Thangaraja, (2015). Application of Business intelligence in Entrepreneurial Development: A Conceptual approach. Sadakathulla Appa College, Tirunelveli, s.n
  • Thangaraja, (2013). FMCG Retailer’s approach towards Marketing Intelligence system in Tirunelveli. Trichy, Marketing Dynamics, NIT Trichy
  • Thangaraja, (2013). Status Quo of Promotions of FMCG products and its scope in India : A conceptual study. s.l., Service sector Management
  • Thangaraja, (2012). Application of Marketing Intelligence system in FMCG sectors. Tanjore, Contemporary development in operations management and MIS, Periyar Maniammai University
  • Shahul Hameed, T., (2012). Consumer awareness on CPA among college students in Tirunelveli.. Tirunelveli, Department of Commerce, M.S.University.
  • Thangaraja, (2011). Marketing in Sports Management. Tirunelveli, Prospective approaches & Applications in Sports Science.
  • Thangaraja, (2010). Challenges in Human resource Management. Madurai, Iynthamilaaiyvalar mantram - Madurai.
  • Thangaraja, (2010). Evolution of strategic Human Resource Management. Vallioor, The rising of Bric economics a scenario thinking.


  • One day FDP on SEM & Preparing of Project proposal for Funding School of Management Studies, VELS University, Chennai 4th Feb, 2017
  • Application of Statistical Package for the Social Science (SPSS) research Manonmaniam sundaranar university college, Sankarankovil, October, 2016
  • Two day national workshop on Business Research Analytics Department of Management Studies, Manonmaniam Sundaranar University, Tirunelveli, 7th and 8th March 2016
  • Art of writing Bibliography based on Mendeley reference Manager , Perunthalaivar kamarajar Library, Manonmaniam Sundaranar University, Tirunelveli ,30th March 2016
  • Understanding Gender and Masculinities, Department of criminology and criminal justice, M.S.University , 4th April 2016
  • Safety and Loss prevention, Department of criminology and criminal justice, M.S.University, 29th march 2016
  • Statistical tools of research with special reference to SPSS, DoMs , Regional office , Anna University : Tirunelveli Region, 30th and 31st January 2015
  • Reaching The Unreached; Higher Education in India Curriculum Development cell, One day Seminar, 25th August, 2015
  • Advances in Data analysis Using Structural equation modeling, DoMs , Regional office , Anna University : Tirunelveli Region 25th and 26th September, 2015
  • UGC Sponsored National seminar on prospects and challenges in Women Entrepreneurs Department of Commerce, M.D.T. Hindu College, Tirunelveli, March 12th & 13th 2015
  • UGC sponsored one day Workshop Access to E-resources through NLIST and other resources, Sadakathulaappa college, TirunelvelI, 10th January 2014
  • National symposium on understanding the role of citation, The Impact factors and copyright in research publications Saratha library , Tirunelveli February ,2014
  • Two day workshop on research methodology, Department Of Management Studies, M.S.University 2 & 3 December , 2016
  • Application of Business intelligence in Entrepreneurial Development: A Conceptual approach, SadakathullahAppa College , Tirunelveli 18th February, 2015
  • Consumer awareness on CPA among college students in Tirunelveli. Department of Commerce, M.S.University, Tirunelveli, Feb 24 & 25 , 2012
  • Statistical analysis and interpretations using SPSS & AMOS (Two day) School Of Business, Leadership And Management- FDP - Karunya University, Coimbatore – September 2012
  • Modern Banking Reforms, PG Department Of Commerce, M.D.T. Hindu College, Tirunelveli – Jan 2011
  • Marketing in Sports Management, M.D.T. Hindu College Feb 4th 2011, M.D.T. Hindu College
  • Challenges in Human resource Management M.D.T. Hindu College, Dec 11 2010
  • Evolution of strategic Human Resource Management PET college of Engineering – Valioor, November, 2010
  • Application of SPSS for Data analysis ,PG and Research Development of Economics M.D.T. Hindu College, Tirunelveli – December 2010
  • Developing Soft skills Department Of Management Studies, M.S.University March 2007
  • Empowering Commerce Graduates To Face Career Challenges In The Post –Liberalization Era St Xaviers College, Tirunelveli – March 2006

Membership in any professional bodies


  • Member in Consumer Association of India
  • International Society for Research and Development
  • International Associations of Academicians and Researchers (INAAR)
  • International Centre of Economics, Humanities and Management
  • International Economics Development and Research Centre (IEDRC)
  • I-Explore International Research Journal Consortium (IIRJC) - ID : 14162

Editorial Board Member in Journals

  • Journal of physical education and allied health sciences – Printed Journal (Associate Editor)
  • International Journal of Commerce and Management Research (Associate Editor)
  • Scientific Board of Economics, Management and Humanities (Editorial Board Member)