Department: Business Administration
Email: vidyarajendran@scmsgroup.org
| Academic Degree | Subject | University | Address of the University |
|---|---|---|---|
| PhD | Management | Karpagam Academy of Higher Education | Echanari, Coimbatore |
| MBA | Marketing, Information Systems | University of Kerala | Institute of Management in Kerala, Trivandrum |
| BA | Communicative English | University of Kerala | All Saints College, University of Kerala |
| Title of Thesis | University / Institution |
|---|---|
| A STUDY ON THE IMPACT OF PSYCHOLOGICAL FACTORS ON THE ONLINE PURCHASE INTENTION AND REPURCHASE INTENTION OF GENERATION Z: THE MEDIATING EFFECT OF CUSTOMER SATISFACTION | Karpagam Academy of Higher Education |
| The impact of Psychological factors on the Purchase and Repurchase Intention of Gen z: Customer satisfaction as the mediation | Karpagam Academy of Higher Education, Coimbatore |
| Publication Type | Name of Journal/Book Chapter/Proceedings | Level | Title | Volume | Date | Impact Factor/Citation Index | DOI/URL |
|---|---|---|---|---|---|---|---|
| Popular Articles | International Journal on Science and Technology (IJSAT) | International | Human Barriers to Digital Transformation: Technostress and Employee Resistance | 16-01-2026 | https://doi.org/10.71097/IJSAT.v17.i1.10116 | ||
| Popular Articles | Frontiers in Health Informatics | International | Exploring Augmented Reality's Influence on Consumer Purchase Intentions of Generation Z | 13 | 26-11-2024 | Value between 1 to 2.99 |
| Publication Type | Name of Journal/Book Chapter/Proceedings | Level | Title | Volume | Date | Impact Factor/Citation Index | DOI/URL |
|---|---|---|---|---|---|---|---|
| Journal | International Journal on Science and Technology | International | Smart Decision Support in Industry: The Power of AI and Cognitive Computing | 18-10-2025 | https://doi.org/10.71097/IJSAT.v16.i4.8883 |
| Publication Type | Name of Journal/Book Chapter/Proceedings | Level | Title | Volume | Date | Impact Factor/Citation Index | DOI/URL |
|---|---|---|---|---|---|---|---|
| Book | Recent Research in Management, Accounting and Economics (RRMAE) | International | Exploring the influence of psychological factors on online consumer behavior | 16-11-2024 | DOI: 10.1201/9781003606642 |
| Google Scholar id | ResearchGate id | Orcid id | Scopus Author ID |
|---|---|---|---|
| https://scholar.google.com/citations?hl=en&user=bVUakwcAAAAJ | nil | https://orcid.org/0009-0006-2661-7852 | nil |
| Title of Paper | Title of Conference | Organized by | Level | Start Date | Place |
|---|---|---|---|---|---|
| AI Driven Personalisation and Consumer Behavioural Intentions: Evidence from e-commerce platforms | SCMS Social Science Research Colloquium | SCMS School of Technology and Management | International | 22-01-2026 | Cochin |
| The influence of Chatbots in Digital Marketing | Future of work: Recent Innovations in Management, Science, Engineering & Technology | Jai Bharat Arts & Science College | International | 27-04-2023 | Kochi |
| Level | Organized by | Place | Start Date | Title of the program |
|---|---|---|---|---|
| National | Xavier's Institute of Management and Entrepreneurship | Kochi | 23-03-2026 | AI-Enhanced Analytics Using power Bi |
| National | SCMS Cochin School of Business | Kochi | 03-12-2025 | Building Predictive AI Models for Route Optimization and Emerging Technology practices in smart manufacturing |
| National | KMM College Thrikkakara | Kochi | 15-01-2024 | Research Methodology and Data Analysis |
| International | JAIN Deemed to be University | 09-10-2023 | Crafting Research Brilliance |
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