Department: Business Administration
Email: nairvilas@rediffmail.com
Field of Specialization: Marketing Management
| Academic Degree | Subject | University | Address of the University |
|---|---|---|---|
| PhD | Management | Bharatiar University | Coimbatore Tamil Nadu |
| B COM | Management and taxation | Rani Durgawati University | Jabalpur Madhaya Pradesh |
| PGDM | Marketing and Foreign Trade | School of Communication and Amnagement studies | SCMS COCHIN |
| Title of Thesis | University / Institution |
|---|---|
| A STUDY ON THE INFLUENCE OF PRODUCT MANAGEMENT STRATEGIES ON CUSTOMER SATISFACTION AND STORE LOYALTY FOR FOOD PRIVATE LABEL PRODUCTS IN SELECT ORGANIZED RETAIL OUTLETS IN ERNAKULUM DISTRICT | Bharathiar University Coimbatore |
| Publication Type | Name of Journal/Book Chapter/Proceedings | Level | Title | Volume | Date | Impact Factor/Citation Index | DOI/URL |
|---|---|---|---|---|---|---|---|
| Journal | European Economic Letters | International | Unveiling the Intellectual Landscape of Retail Research: A Bibliometric Analysis of Recent Trends and Emerging Themes | 14 | 14-12-2024 | Value between 1 to 2.99 | https://www.eelet.org.uk/index.php/journal/article/view/2258 |
| Journal | IGI Global Scientific Publication | National | Unveiling the Power Play: Harnessing Branding Opportunities for Globalizing Sport Events – Insights From India's Sporting Landscape | 23-10-2024 | https://doi.org/10.4018/979-8-3693-4038-7.ch009 | ||
| Journal | International journal on Advanced Engineering and Management | International | The persuasive power of Social media influencers in purchase intension ofcustomers in Fashion industry | 09-09-2024 | https://doi.org/10.47392/IRJEAM.2024.0452 | ||
| Journal | IEEE | International | Securing the Internet of Things with Block chainbased Network Security Protoco | 24-06-2024 | 10.1109/ICCCNT61001.2024 | ||
| Journal | 2024 15th International Conference on Computing Communication and Networking Technologies (ICCCNT) | National | Securing the Internet of Things with Block chainbased Network Security Protocol | 24-06-2024 | DOI: 10.1109/ICCCNT61001.2024 | ||
| Journal | International journal for research in engineering application and Management | International | Store loyalty : A Strategic commitment for store brands : conceptualizing, product management , customer satisfaction and customer loyalty in cochin city | 05 | 17-09-2019 | 5.6 | http// www.ijream .org |
| Journal | AMBER | National | Changing face of food private labels and category management loyalty to: the significance of customer satisfaction and loyalty | 8 | 21-04-2017 | https://abbs.edu.in/static/img/AMBER_Vol.No.08_Issue.No.02_Apr%202017%20-%20Sep%202017.pdf | |
| Journal | British Cataloguing in Publication Data | National | E-Supply Chain Technologies and Management | First | 20-12-2016 | file:///C:/Users/Lenovo/Downloads/admin,+Amber+Volume+9+Issue+2-51-52%20(2).pdf | |
| Journal | South Asian Journal of Marketing & Management Research | International | The survival of the fittest: Private label vs the manufacturer brand | 2 | 26-10-2012 | https://www.indianjournals.com/ijor.aspx?target=ijor:sajmmr&volume=2&issue=10&article=00 |
| Publication Type | Name of Journal/Book Chapter/Proceedings | Level | Title | Volume | Date | Impact Factor/Citation Index | DOI/URL |
|---|---|---|---|---|---|---|---|
| Book | IGI Global Scientific Publication | International | Data Analysis of Consumer Responses in India Using Zen Z | 24-10-2024 | 10.4018/979-8-3693-9351-2.ch006 | ||
| Book | RETAIL MARKETING | National | RETAIL MARKETING | 08-08-2024 | |||
| Book | Quality Management practices for global excellence | National | Enhancing category acceptance : A study of private label in Food | 1 | 10-02-2015 | https://www.google.co.in/books/edition/Quality_Management_Practices_for_Global/WNi8CQAAQBAJ?hl=en&am |
| Google Scholar id | ResearchGate id | Orcid id | Scopus Author ID |
|---|---|---|---|
| https://www.researchgate.net/profile/Vilas-Nair-2 | https://www.researchgate.net/profile/Vilas-Nair-2 | https://orcid.org/0000-0003-2718-8333 | _ |
| Title of Paper | Title of Conference | Organized by | Level | Start Date | Place |
|---|---|---|---|---|---|
| Brahmins: A Case Study in Crafting an Ethnocentric Culinary Legacy Celebrating Vegetarian Cuisine&qu | International Research Conference on Social and Environmental Sustainability - A Management Perspect | ITM Mumbai | International | 06-10-2023 | Online |
| Examining the Resistance to Learning Management Systems: A Mixed Method Approach | ternational Management Conference Edition -Bhavan’s League for Inclusive Values (B-LIV) 2023 | Bhawans Royal institute of Management | International | 12-09-2023 | Online |
| Trusting green with pride, Impact of green marketing mix on consumer buying behaviour in FMCG with r | Green Leadership | School of management Dist Angamaly | International | 30-01-2022 | Angamaly |
| Name of Consultant | Name of Consultancy Project | Sponsoring Agency | Date of Consultancy |
|---|---|---|---|
| Ek foods private Limited | Understanding Utilization of Freezers at Dealer Outlets Trichur | 26-08-2024 | |
| Ek foods private limited | Understanding Utilization of Freezers at Dealer Outlets | 13-06-2024 | |
| SSTM | KSRTC SWIFT | KSRTC | 29-10-2021 |
| Level | Organized by | Place | Start Date | Title of the program |
|---|---|---|---|---|
| State | School of Technology and Management | Cochin | 03-10-2023 | Data Analsis Using jamovi |
| Type of Event | Title of Event | Level | Organized by | Start Date | Duration | Place |
|---|---|---|---|---|---|---|
| Conference | Social and Environmental sustainablity | International | ITM Mumbai | 04-10-2023 | Three Days | Mumbai |
| Conference | B LIV | International | Bhavans Royal institute of management | 12-09-2023 | One day | Kochi |
| Workshop | Design Thinking | Other | CII | 11-04-2023 | One day | COCHIN |
| Conference | Green Leadership | International | Depaul Instistute of Management | 30-11-2022 | One day | Angamaly |
| Name of the Body | Position | Level |
|---|---|---|
| Kerala Startup Mission and KDISC | Project Evaluator | State |
| IEDC | Nodal Officer | State |
| Kerala academy for skill excellence KASE | Domain Speacialist | State |
| Title of the Program | Role | Level | Organized by | Start Date | Duration | Place |
|---|---|---|---|---|---|---|
| MDP for stakeholder mangment for SME s | Subject Expert | Others | SSTM | 18-01-2024 | One day | Cochin |
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