Department: Business Administration
Email: rashmi.kr@scmsgroup.org
Field of Specialization: Marketing Management
| Academic Degree | Subject | University | Address of the University |
|---|---|---|---|
| PhD | Management | Bharathiar University | Coimbatore, Tamilnadu |
| M Phil | Management | Bharathiar University | Coimbatore, Tamilnadu. |
| MBA | Marketing | Bharathiar University | Coimbatore, Tamilnadu |
| Name of Award/Achievement | Level | Awarded by | Place | Date |
|---|---|---|---|---|
| Topper 1% Elite NPTEL Online Certificatiom | National | SWAYAM NPTEL | 10-11-2025 |
| Title of Thesis | University / Institution |
|---|---|
| A study on the influence of Customer Relationship Management on Customer Loyalty | Research & Development Centre, Bharathiar University, Coimbatore. |
| Publication Type | Name of Journal/Book Chapter/Proceedings | Level | Title | Volume | Date | Impact Factor/Citation Index | DOI/URL |
|---|---|---|---|---|---|---|---|
| Journal | IOSR Journal of Business and Management( IOSR-JBM) | Others | Psychological Pricing Strategies: A Critical Review Of Its Effects On Brand Perception And Consumer Behaviour | Volume 28, Issue 1. Ser. 2 (January. 2026), PP 25-35 | 05-01-2026 | Value between 3 to 3.99 | 10.9790/487X-2801022535 |
| Journal | International Journal for Multidisciplinary Research (IJFMR) | International | Exploring the Antecedents of Green Branding and Their Effect on Brand Loyalty. | 7 | 13-08-2025 | Value > 5 | https://www.ijfmr.com/research-paper.php?id=53546 |
| Journal | Pramana Research Journal | International | Exploring the Influence of Trust and Convenience on Purchase Intention in Omnichannel Retailing | 14 | 11-07-2024 | 6.2 | DOI:16.10089.PRJ.2024.V14I0.24.70002 |
| Journal | IOSR Journal of Business and Management (IOSR-JBM) | International | Role Of Digital Transformation In Enhancing Customer Experience In Banking Sector: Drivers, Critical Success Factors And Challenges | 26 | 31-05-2024 | 3.52 | https://www.iosrjournals.org/iosr-jbm/papers/Vol26-issue5/Ser-9/E2605092329.pdf |
| Journal | IOSR Journal of Business and Management (IOSR-JBM) | International | Service Quality Dimensions in Mobile Telecommunication Sector | 20 | 01-07-2018 | 3052 | DOI: 10.9790/487X-2007035256 |
| Journal | International Journal of Recent Scientific Research | International | Customer Relationship Dimensions in Mobile telecommunication sector | 9 | 01-06-2018 | 7.383 | https://www.recentscientific.com/customer-relationship-management-dimensions-mobile-telecommunicatio |
| Journal | Asia Pacific Journal of Research | International | Determinants of Customer Loyalty in Indian Telecom Sector-A Conceptual analysis. | I | 01-10-2015 | https://citeseerx.ist.psu.edu/document?repid=rep1&type=pdf&doi=d0e3794033b92b24cf19d41673900 | |
| Journal | Global Journal for Research Analysis | International | A study on the effect of Customer Relationship Management on Customer Loyalty in Telecom sector. | 4 | 01-10-2015 |
| Title of Paper | Title of Conference | Organized by | Level | Start Date | Place |
|---|---|---|---|---|---|
| The Role of Knowledge Management in CRM Success-a Study with respect to Telecommunication sector | Contemporary issues on Management and IT (ICMIT-2016) | Nehru College of Management, Coimbatore | International | 10-03-2016 | Kuala Lumpur |
| Name of Consultant | Name of Consultancy Project | Sponsoring Agency | Date of Consultancy |
|---|---|---|---|
| Petronet LNG-Kochi | Impact Assessment Study of “Naipunyam†Vocational Skill Development program | Petronet LNG-Kochi | 26-06-2023 |
| Level | Organized by | Place | Start Date | Title of the program |
|---|---|---|---|---|
| National | Santhigiri Institute of Managament | Thodupuzha, Kerala | 27-01-2026 | REDEFINING PEDAGOGY – TRANSFORMATIVE PRACTICES FOR EMPOWERING EDUCATORS |
| National | Co-operative College of Management & Technology (Managed by GKM Educational Society) | 16-12-2025 | AI 5.0 FOR EDUCATORS Transforming Pedagogy Through Intelligent Systems | |
| National | SCMS COCHIN SCHOOL OF BUSINESS | COCHIN | 16-07-2025 | Optimizing Management Research through AI-Driven Decision Sciences Using Zero-Code Approach |
| National | UGC-MMTTC, University of Kerala, Kariavattom, Thiruvananthapuram | 03-03-2025 | NEP 2020 Orientation & Sensitization Programme under Malaviya Mission Teacher Training Programme (MM-TTP) of University Grants Commission (UGC) | |
| International | CUSAT-SCHOOL OF MANAGEMENT STUDIES & DEPARTMENT OF STATISTICS | Online | 12-12-2024 | 7-Day Faculty Development Programme on “Visual Analytics: The Art of Storytelling Using Data” |
| Others | SCMS Cochin School of Business | SCMS Muttom Campus | 15-10-2024 | 'Outcome-Based Education and Accreditation’ |
| Type of Event | Title of Event | Level | Organized by | Start Date | Duration | Place |
|---|---|---|---|---|---|---|
| Workshop | Case Research Writing & Approaches | National | XIME KOCHI | 03-02-2026 | One day | Cochin |
| Workshop | AI for Educators -2025 | National | IIDE-The Digital School | 19-12-2025 | One day | |
| Conference | AIMS Regional Conference on Enhancing Academic Excellence through Quality Assurance and Outcome Assessment 2025 | National | SCMS COCHIN SCHOOL OF BUSINESS, Cochin, | 04-10-2025 | One day | Cochin |
| Workshop | Optimizing Management Research through AI-Driven Decision Sciences Using Zero-Code Approach in Malayalam language | National | AICTE - Vibrant Advocacy for Advancement and Nurturing of Indian Languages (VAANI) | 16-07-2025 | Three Days | SCMS COCHIN SCHOOL OF BUSINESS |
| Workshop | Product Development & IPR filing | Inter-Collegiate | IPR Cell SSTM & KSCSTE | 30-07-2024 | One day | |
| Workshop | Data Visualisation and Story-telling using Power BI | Inter-Collegiate | SCMS School of Technology & Management | 01-12-2023 | Afternoon | SCMS Cochin |
| Title of the Program | Role | Level | Organized by | Start Date | Duration | Place |
|---|---|---|---|---|---|---|
| Self-Management, Career building & Entrepreneurship | Expert Talk | Others | CIPET-Kochi (Central Institute of Petrochemicals Engineering & Technology | 19-10-2023 | Afternoon | CIPET-Kochi |
| Road to Success | Expert Talk | Others | CIPET-Kochi (Central Institute of Petrochemicals Engineering & Technology) | 16-09-2023 | Afternoon | CIPET-Kochi |
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