Department: Business Administration
Email: tania@scmsgroup.org
Field of Specialization: Marketing
| Academic Degree | Subject | University | Address of the University |
|---|---|---|---|
| Ph. D. in Management Studies | Management Studies | Mahatma Gandhi University | Mhatma Gandhi University, Priyadarshini Hills, Kottayam, Kerala |
| Master of Business Administration | Marketing | Mahatma Gandhi University | Kottayam,Kerala |
| Name of Award/Achievement | Level | Awarded by | Place | Date |
|---|---|---|---|---|
| Best Paper Presentation | International | Marian College Kuttikkanam | 06-02-2026 | |
| Best Paper Presentation at Marian College, Kuttikkanam | Others | Marian College, Kuttikkanam | 02-02-2024 | |
| Best Research Paper Presentation at S B College, Changanassery, Kerala | Others | S B College, Changanassery,Kerala | 10-03-2022 |
| Title of Thesis | University / Institution |
|---|---|
| Influence of Service Quality on Customer Loyalty - A study on Home Appliances | Mahatma Gandhi University, Kottayam |
| Publication Type | Name of Journal/Book Chapter/Proceedings | Level | Title | Volume | Date | Impact Factor/Citation Index | DOI/URL |
|---|---|---|---|---|---|---|---|
| Journal | Journal of Informatics Education and Research | International | Exploring The Role Of Service Quality And Brand Image In Winning Customer Loyalty- A Study On Home Appliances | Vol 5 Issue 3 (2025) | 09-09-2025 |
| Publication Type | Name of Journal/Book Chapter/Proceedings | Level | Title | Volume | Date | Impact Factor/Citation Index | DOI/URL |
|---|---|---|---|---|---|---|---|
| Proceedings | 6TH Rajagiri Management Conference on Innovate and Adapt; Building Business Resilience in a dynamic world | International | THE ROLE OF SERVICE QUALITY IN ENHANCING CUSTOMER LOYALTY IN THE MANUFACTURING SECTOR: EXAMINING THE MEDIATING EFFECT OF BRAND IMAGE | 15-05-2025 | |||
| Proceedings | AIP Conference Proceedings | International | Influence of service quality perception on customer satisfaction in home appliances- The moderating effect of consumer mindfulness | Vol. 3134, | 05-03-2025 | https://doi.org/10.1063/5.0227436 | |
| Proceedings | AIP Conference Proceedings | International | Influence of Service Quality Perception on Customer Satisfaction in Home Appliances - The Moderating Effect of Consumer Mindfulness | 3134 | 05-11-2024 |
| Publication Type | Name of Journal/Book Chapter/Proceedings | Level | Title | Volume | Date | Impact Factor/Citation Index | DOI/URL |
|---|---|---|---|---|---|---|---|
| Book | Futuristic Trends in Management | International | The social power: The rise and growth of social media for marketing | 3 | 06-05-2024 | ||
| Book | transforming lives through mindfulness | National | A study on the effect of consumer mindfulness on service quality perception in home appliances | 02-05-2022 |
| Title of Paper | Title of Conference | Organized by | Level | Start Date | Place |
|---|---|---|---|---|---|
| The Role of Service Quality in Enhancing Customer Loyalty in the Manufacturing Sector: Examining the Mediating Effect of Brand Image | School“INNOVATE AND ADAPT: BUILDING BUSINESS RESILIENCE IN A DYNAMIC WORLD” | Rajagiri Business School | International | 14-02-2025 | |
| Sustainable Brand Development in the Manufacturing Sector: Linking Service Quality, Brand Image and Customer Loyalty” | International Conference on Business Transformation Towards Sustainability - ICBTS 2026 | Marian College Kuttikkanam | International | 05-02-2025 | |
| Service quality as a key element in building customer loyalty in manufacturing sector: Exploring the mediating role of brand image | International Research Symposium in Services Management | TAPMI, MANIPAL UNIVERSITY | International | 07-08-2024 | |
| ‘Influence of service quality on customer loyalty- Investigating the mediating effect of brand ima | 9th international conference on challenging technologies and changing business paradigm towards su | Marian College Kuttikkanam | International | 01-02-2024 | |
| d ‘Influence of service quality perception in home appliances – the moderating effect of consumer | Insights in Marketing | Rajagiri Business School | International | 03-02-2023 | |
| ‘Influence of service quality perception on customer satisfaction in home appliances’ | Berchmans international conference | S B College, Changanassery | International | 10-03-2022 | |
| ‘A study on the effect of consumer mindfulness on service quality perception in home appliances’ | International research conference on mindfulness | IIM Bodgaya | International | 04-02-2022 | |
| Factors influencing the usage of Mobile Banking | e National Conference on Invasion of Technology in Marketing and Society | Viswajyothi College, Vazhakala | National | 07-02-2019 | |
| d Eco-tourism in India-a conceptual framework | changing landscape of Marketing-Emerging paradigms & Managerial Implications | Marian College ,Kuttikkanam | National | 07-12-2017 |
| Name of Consultant | Name of Consultancy Project | Sponsoring Agency | Date of Consultancy |
|---|---|---|---|
| Periyar Tiger Reserve | Strategic Retail, Marketing & Digital Transformation of Pugmark Eco Shops | 07-03-2026 |
| Level | Organized by | Place | Start Date | Title of the program |
|---|---|---|---|---|
| National | AICTE Training And Learning (ATAL) Academy | 03-12-2025 | Building Predictive AI Models for Route Optimization and Emerging Technology practices in smart manufacturing | |
| National | FISAT BUSINESS SCHOOL | 26-06-2025 | From Prompt to Publication: Smart AI Integration for Academics | |
| International | UGC-MMTC, UNIVERSITY OF KERALA | 19-03-2025 | NEP 2020 ORIENTATION & SENSITIZATION PROGRAMME | |
| National | UGC | 17-02-2025 | NEP 2020 ORIENTATION & SENSITIZATION PROGRAMME | |
| National | CMS COLLGE KOTTAYAM | 03-10-2024 | ||
| Others | SCMS School of Technology & Management | 03-06-2024 | Recent trends in Teaching and Research |
| Type of Event | Title of Event | Level | Organized by | Start Date | Duration | Place |
|---|---|---|---|---|---|---|
| Workshop | Systematic Literature Review & Bibliometric Analysis | National | 03-10-2024 | Three Days | ||
| Conference | FDP on Structural Equation Modelling | National | S B College, Changanassery | 24-04-2023 | 5 Days | Changanassery |
| Conference | Refresher Course | National | Ramanujan College, University of Delhi | 20-09-2021 | 5 Days | Online |
| Conference | Seminar | National | Mar Thomas College, Chungathara | 08-08-2020 | 5 Days | Online |
| Conference | WORKSHOP | National | IIT Bombay | 17-05-2020 | One day | |
| Conference | workshop | National | MHRD | 20-04-2020 | One week or more |
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