Department: Business Administration
Email: dulari@scmsgroup.org
Field of Specialization: Marketing Management
| Academic Degree | Subject | University | Address of the University |
|---|---|---|---|
| Ph D | Marketing Management | Karpagam Academy of Higher Education(Deemed to be University) | Karpagam Academy of Higher Studies, Coimbatore |
| MBA | Marketing & Human Resource Management | University of Kerala | Kerala University, Senate Hall Campus, Palayam, Trivandrum |
| Title of Thesis | University / Institution |
|---|---|
| Influence of Private brands on Consumer Behaviour: A study of consumers of convenience foods in Coch | Karpagam University |
| Title | Name of Journal/Book Chapter/Proceedings | Date | DOI/URL |
|---|---|---|---|
| A Study on Analysing the Impact of Product Information and Online Reviews on Purchase Return in Apparel Industry | Transformations In Business landscape, Future Ready Management Professionals | 21-02-2025 | ISBN: 978-81-985460-3-6 |
| Title | Name of Journal/Book Chapter/Proceedings | Volume | Page No |
|---|---|---|---|
| Exploring the quality of life of palliative care patients: empirical evidence from India | International Journal of Health Governance | ||
| A study on the influence of Private brand Loyalty on Store Loyalty in Convenience foods | International Journal of Multidisciplinary Research Academy | ||
| E-commerce utility and service quality enablers: A TISM approach | Asia Pacific Journal of Information System | ||
| Price consciousness and Cognitive Dissonance: Cues from Gen Z | NIU International Journal of Human Rights | 8 | |
| A study on the influence of Website Quality of MFOA on customer Satisfaction | Sambodhi | ||
| Integrating effect of Consumer Perception, Attitude & Brand Loyalty on Store Loyalty in the Private Brands | International Journal of Management Research and Review | ||
| A Study on the impact of consumer perception on Attitude and Store Loyalty in Private brand Convenience Foods | Zenith International Research Journal | ||
| The Rise of Convenience Foods- A Comparative Study of Private Brands & National Brands in Kochi | Erudition- The Albertian Journal of Management |
| Title | Name of Journal/Book Chapter/Proceedings |
|---|---|
| Involvement & Implementation of CSR: A Case of COVID-19, Evidence from various countries | Strategies & Approaches of CSR toward Multinational Enterprises |
| Emerging trends in Omni channel retailing- A futuristic perspective | Business Management Practices- Emerging trends |
| Google Scholar id | ResearchGate id | Orcid id | Scopus Author ID |
|---|---|---|---|
| https://scholar.google.com/citations?user=pUZFTnYAAAAJ&hl=en | https://www.researchgate.net/profile/Dulari-Sivasankaran-2 | https://orcid.org/0000-0002-3959-5705 | https://www.scopus.com/authid/detail.uri?authorId=59013688700 |
| Title of Paper | Title of Conference | Organized by | Level | Start Date | Place |
|---|---|---|---|---|---|
| Gamifying Quick Commerce: A Study o Enhancing Customer Loyalty | Rebuilding Resilient Global Societies in the context of ESG & Disruptive Technologies | JAIN(Deemed -to-be- University), Kochi | International | 04-04-2025 | Ernakulam |
| The Impact of AI Personalisation on Consumer Behaviour in Ecommerce | Rebuilding Resilient Global Societies in the context of ESG & Disruptive Technologies | JAIN(Deemed-to -be University), Kochi | International | 04-04-2025 | Ernakulam |
| A Study on Analysing the Impact of Product Information Accuracy and Online Reviews on Purchase Returns in Apparel Industry | QUESTA 2025 | Santhigiri Institute of Management | International | 21-02-2025 | |
| Preference for Multitasking & Demands at Work : the intervening role of Personality | SAMAROH 2025 | Siva Sivani Institute of Management | International | 11-02-2025 | Hyderabad |
| Empowering Home Caregivers , Enhancing Lives: A Kerala Paradox | Harmonizing People, Technology and Compassion: Reimagining the soul of Service | TAPMI & Welcome Group of Hotel Administration | International | 07-08-2024 | Udupi, Manipal |
| "Exploring the Influence of Omnichannel Integration on Customer Experience and Repurchase Inten | Global Symposium on"The Future of Economics, Finance & Management in the Cosmopolitan Era&q | Bharath Mata Institute of Management | International | 24-04-2024 | Cochin |
| Revolutionizing Employee Engagement Initiatives to Foster Talent Retention in IT Industry | 34th AIMS Annual Management Education Convention 2023 | Association of Indian Management Schools | National | 24-08-2023 | PSG, Coimbatore |
| The Role of Education in navigating the Challenges of Silver Hues | International Conclave on Healthy Aging | Bless Retirement Living | International | 22-04-2023 | |
| Affinity towards Positive and Negative News: A Critique View | International conference on Developing Resilient & Sustainable Business | Shri Chimanbhai Patel Institute of Management | International | 09-09-2022 | |
| A study of the differences in perception of private brands and national brands in convenience food c | Research Congress | Karpagam Uniiversity | National | 09-06-2016 | Coimbatore |
| Impact Of Social Networking Sites On The Purchasing Behaviour Of Young People In Kerala | National Conference on “Emerging Dimensions in Marketing†| Saintgits Institute of Management | National | 14-01-2014 |
| Title of Project | Funding Agency | Project Start Date | Duration |
|---|---|---|---|
| Empowering the Unorganised Sector: Assessing the Impact of PMMY on Financial Inclusion and Economic | ICSSR | 15-09-2023 | 6 Months |
| Name of Consultant | Name of Consultancy Project | Sponsoring Agency | Date of Consultancy |
|---|---|---|---|
| Dr. Sunny George | A study on the scope of providing training programme for Home care givers in Kerala | 20-01-2022 | |
| Mathew George Kallarackal | A social project report on Skill Gap Analysis | 23-09-2021 |
| Level | Organized by | Place | Start Date | Title of the program |
|---|---|---|---|---|
| National | AICTE - ATAL | SCMS Campus, Cochin | 16-07-2025 | AI Driven Decision Sciences using Zero-Code Approach |
| Others | NeST Digital Academy and SCMS Cochin School of Business | NeST Digital, Cochin | 02-05-2025 | HR Trends and Practices |
| National | Research education Solutions | 07-09-2024 | Writing and publication Guidance for Scopus Journals | |
| National | Radhakrishna Institute of Technology and Engineering (Odisha) | 12-08-2024 | Academic writing and Research Management- a complete course | |
| National | TISS | Online | 10-07-2023 | |
| Online | NPTEL | Online | 01-01-2023 | Services Marketing : A Practical Approach |
| National | AICTE - ATAL | Online | 08-02-2021 | Modern Pedagigical Techniques fro Effective Teaching and Learning |
| National | AICTE- ATAL | Online | 25-01-2021 | Capacity Building of Women in Higher Education |
| National | AICTE -ATAL | 05-01-2021 | Personal Effectiveness | |
| National | NPTEL- AICTE | 01-01-2021 | Introduction to Psychology | |
| National | AICTE- ATAL | Online | 16-11-2020 | Gamification |
| National | NPTEL- AICTE | 01-09-2020 | Training of Trainers | |
| National | NPTEL- AICTE | 01-07-2019 |
| Type of Event | Title of Event | Level | Organized by | Start Date | Duration | Place |
|---|---|---|---|---|---|---|
| Conference | Industry 5.0- Business with Purpose | International | Siva Sivani Institute of Management | 11-02-2025 | Two Days | Hyderabad |
| Conference | 12th International Research Symposium in Service Management | International | TAPMI, Manipal & WGSHA | 07-08-2024 | Three Days | Manipal |
| Conference | 34th Annual Management Education Convention | National | AIMS | 24-08-2023 | Two Days | Coimbatore |
| Conference | International conference on Developing Resilient & Sustainable Buisnesses | International | Chimanbhai Patel Institute of Management | 10-09-2022 | One day | Online |
| Name of the Body | Position | Level |
|---|---|---|
| NIPM | Life Member | National |
| ISTD | Life Time Member | National |
| Lions Club, Cochin chapter | Life time member | National |
| Department | Name of Scholar | Title of the thesis for scholar | Date of Registration | Status |
|---|---|---|---|---|
| Business Administration | Sikha Surendran | To study the effectiveness of Arogyakeralam Palliative Care Project in Kottayam District | Awarded |
| Title of the Program | Role | Level | Organized by | Start Date | Duration | Place |
|---|---|---|---|---|---|---|
| International Conference on Rebuilding Resilient Global Societies in the context of ESG & Disruptive Technologies | Session Chair | International | Jain( deemed to be University) & Faculty of Tourism & Rural Development in Pozega | 04-04-2025 | One day | Cochin |
| ISSR funded National Confrence on Smart Innovation for Sustainable Transportation | Session Chair | National | Jain Deemed to be University | 08-02-2025 | Afternoon | Cochin |
| National Conference - Navigating Change: Strategies for success in Today's Dynamic World | Session Chair | National | Bharatha Mata Institute of Management | 30-01-2025 | One day | Cochin |
| Introduction to Logistics and Supply Chain Management | Subject Expert | Government | MSME Dept, Govt and JAIN Deemed to be University, Cochin | 24-01-2024 | One day | Cochin |
| Leadership Skills for Social Entrepreneurship | Subject Expert | Inter-Collegiate | North East Institute of Social Sciences Research (NEISSR) | 23-11-2023 | One day | Nagaland |
| MDP for MSME - Customer Driven Business | Subject Expert | Others | SCMS | 17-03-2023 | Three Days | SCMS Campus |
| MDP fro Drivers cum Conductorsrs of SWIFT | Subject Expert | Others | SCMS | 17-10-2022 | Three Days | SCMS Campus |
| MDP for Drivers cum Conductors of SWIFT | Subject Expert | Others | SCMS | 23-08-2022 | Three Days | SCMS Campus |
| MDP for Drivers cum Conductors of SWIFT | Subject Expert | Others | SCMS | 11-08-2022 | Three Days | SCMS Campus |
| Training program for DE & ADE - Batch 4 | Subject Expert | Others | SCMS | 21-03-2022 | One week or more | SCMS CAMPUs |
| MDP for Drivers cum Conductors of KSRTC SWIFT | Subject Expert | Others | SCMS | 11-03-2022 | Three Days | SCMS Campus |
| Training program for DE & ADE - Batch 4 | Subject Expert | Others | SCMS Campus | 07-03-2022 | One week or more | SCMS |
| Training program for DE and ADE - Batch 3 | Subject Expert | Others | SCMS | 28-02-2022 | One week or more | SCMS Campus |
| Training program for DE & ADE - Batch 2 | Subject Expert | Others | SCMS | 22-11-2021 | One week or more | SCMS Campus |
| Management Training program for Depo Engineers & Asst Depo Engineers | Subject Expert | Others | SCMS | 16-11-2021 | One week or more | SCMS Campus |
| Orientation program for Operational control centre team of KSRTC | Subject Expert | Others | SCMS | 06-10-2021 | Three Days | SCMS Campus |
| Implementation of National Education Policy 2020 | Expert Talk | Intra-Collegiate | SCMS Cochin School of Business | 31-05-2021 | Afternoon | Online |
| Implementation of National Education Policy 2020 | Expert Talk | Intra-Collegiate | IQAC of SSET | 28-05-2021 | Afternoon | Online |
| Training for MSME on Marketing Communication | Subject Expert | Others | SCMS | 11-03-2021 | Two Days | SCMS Campus |
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