Department: Business Administration
Email: nairvilas@rediffmail.com
Field of Specialization: Marketing Management
| Academic Degree | Subject | University | Address of the University |
|---|---|---|---|
| PhD | Management | Bharatiar University | Coimbatore Tamil Nadu |
| B COM | Management and taxation | Rani Durgawati University | Jabalpur Madhaya Pradesh |
| PGDM | Marketing and Foreign Trade | School of Communication and Amnagement studies | SCMS COCHIN |
| Title of Thesis | University / Institution |
|---|---|
| A STUDY ON THE INFLUENCE OF PRODUCT MANAGEMENT STRATEGIES ON CUSTOMER SATISFACTION AND STORE LOYALTY FOR FOOD PRIVATE LABEL PRODUCTS IN SELECT ORGANIZED RETAIL OUTLETS IN ERNAKULUM DISTRICT | Bharathiar University Coimbatore |
| Title | Name of Journal/Book Chapter/Proceedings | Volume | Page No |
|---|---|---|---|
| Unveiling the Intellectual Landscape of Retail Research: A Bibliometric Analysis of Recent Trends and Emerging Themes | European Economic Letters | 14 | 1288-1296 |
| Unveiling the Power Play: Harnessing Branding Opportunities for Globalizing Sport Events – Insights From India's Sporting Landscape | IGI Global Scientific Publication | 32 | |
| The persuasive power of Social media influencers in purchase intension ofcustomers in Fashion industry | International journal on Advanced Engineering and Management | 3065-3075 | |
| Securing the Internet of Things with Block chainbased Network Security Protoco | IEEE | ||
| Securing the Internet of Things with Block chainbased Network Security Protocol | 2024 15th International Conference on Computing Communication and Networking Technologies (ICCCNT) | ||
| Store loyalty : A Strategic commitment for store brands : conceptualizing, product management , customer satisfaction and customer loyalty in cochin city | International journal for research in engineering application and Management | 05 | 234-245 |
| Changing face of food private labels and category management loyalty to: the significance of customer satisfaction and loyalty | AMBER | 8 | 44-54 |
| E-Supply Chain Technologies and Management | British Cataloguing in Publication Data | First | 296 |
| The survival of the fittest: Private label vs the manufacturer brand | South Asian Journal of Marketing & Management Research | 2 | 100-105 |
| Title | Name of Journal/Book Chapter/Proceedings |
|---|---|
| Data Analysis of Consumer Responses in India Using Zen Z | IGI Global Scientific Publication |
| RETAIL MARKETING | RETAIL MARKETING |
| Enhancing category acceptance : A study of private label in Food | Quality Management practices for global excellence |
| Google Scholar id | ResearchGate id | Orcid id | Scopus Author ID |
|---|---|---|---|
| https://www.researchgate.net/profile/Vilas-Nair-2 | https://www.researchgate.net/profile/Vilas-Nair-2 | https://orcid.org/0000-0003-2718-8333 | _ |
| Title of Paper | Title of Conference | Organized by | Level | Start Date | Place |
|---|---|---|---|---|---|
| Brahmins: A Case Study in Crafting an Ethnocentric Culinary Legacy Celebrating Vegetarian Cuisine&qu | International Research Conference on Social and Environmental Sustainability - A Management Perspect | ITM Mumbai | International | 06-10-2023 | Online |
| Examining the Resistance to Learning Management Systems: A Mixed Method Approach | ternational Management Conference Edition -Bhavan’s League for Inclusive Values (B-LIV) 2023 | Bhawans Royal institute of Management | International | 12-09-2023 | Online |
| Trusting green with pride, Impact of green marketing mix on consumer buying behaviour in FMCG with r | Green Leadership | School of management Dist Angamaly | International | 30-01-2022 | Angamaly |
| Name of Consultant | Name of Consultancy Project | Sponsoring Agency | Date of Consultancy |
|---|---|---|---|
| Ek foods private Limited | Understanding Utilization of Freezers at Dealer Outlets Trichur | 26-08-2024 | |
| Ek foods private limited | Understanding Utilization of Freezers at Dealer Outlets | 13-06-2024 | |
| SSTM | KSRTC SWIFT | KSRTC | 29-10-2021 |
| Level | Organized by | Place | Start Date | Title of the program |
|---|---|---|---|---|
| State | School of Technology and Management | Cochin | 03-10-2023 | Data Analsis Using jamovi |
| Type of Event | Title of Event | Level | Organized by | Start Date | Duration | Place |
|---|---|---|---|---|---|---|
| Conference | Social and Environmental sustainablity | International | ITM Mumbai | 04-10-2023 | Three Days | Mumbai |
| Conference | B LIV | International | Bhavans Royal institute of management | 12-09-2023 | One day | Kochi |
| Workshop | Design Thinking | Other | CII | 11-04-2023 | One day | COCHIN |
| Conference | Green Leadership | International | Depaul Instistute of Management | 30-11-2022 | One day | Angamaly |
| Name of the Body | Position | Level |
|---|---|---|
| Kerala Startup Mission and KDISC | Project Evaluator | State |
| IEDC | Nodal Officer | State |
| Kerala academy for skill excellence KASE | Domain Speacialist | State |
| Title of the Program | Role | Level | Organized by | Start Date | Duration | Place |
|---|---|---|---|---|---|---|
| MDP for stakeholder mangment for SME s | Subject Expert | Others | SSTM | 18-01-2024 | One day | Cochin |
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