Department: Business Administration
Email: rashmi.kr@scmsgroup.org
Field of Specialization: Marketing Management
| Academic Degree | Subject | University | Address of the University |
|---|---|---|---|
| PhD | Management | Bharathiar University | Coimbatore, Tamilnadu |
| M Phil | Management | Bharathiar University | Coimbatore, Tamilnadu. |
| MBA | Marketing | Bharathiar University | Coimbatore, Tamilnadu |
| Title of Thesis | University / Institution |
|---|---|
| A study on the influence of Customer Relationship Management on Customer Loyalty | Research & Development Centre, Bharathiar University, Coimbatore. |
| Title | Name of Journal/Book Chapter/Proceedings | Volume | Page No |
|---|---|---|---|
| Exploring the Influence of Trust and Convenience on Purchase Intention in Omnichannel Retailing | Pramana Research Journal | 14 | 16-30 |
| Role Of Digital Transformation In Enhancing Customer Experience In Banking Sector: Drivers, Critical Success Factors And Challenges | IOSR Journal of Business and Management (IOSR-JBM) | 26 | 23-29 |
| Service Quality Dimensions in Mobile Telecommunication Sector | IOSR Journal of Business and Management (IOSR-JBM) | 20 | 52-56 |
| Customer Relationship Dimensions in Mobile telecommunication sector | International Journal of Recent Scientific Research | 9 | 27580-27584 |
| Determinants of Customer Loyalty in Indian Telecom Sector-A Conceptual analysis. | Asia Pacific Journal of Research | I | 157-168 |
| A study on the effect of Customer Relationship Management on Customer Loyalty in Telecom sector. | Global Journal for Research Analysis | 4 | 329-332 |
| Title of Paper | Title of Conference | Organized by | Level | Start Date | Place |
|---|---|---|---|---|---|
| The Role of Knowledge Management in CRM Success-a Study with respect to Telecommunication sector | Contemporary issues on Management and IT (ICMIT-2016) | Nehru College of Management, Coimbatore | International | 10-03-2016 | Kuala Lumpur |
| Name of Consultant | Name of Consultancy Project | Sponsoring Agency | Date of Consultancy |
|---|---|---|---|
| Petronet LNG-Kochi | Impact Assessment Study of “Naipunyam†Vocational Skill Development program | Petronet LNG-Kochi | 26-06-2023 |
| Level | Organized by | Place | Start Date | Title of the program |
|---|---|---|---|---|
| International | SCHOOL OF MANAGEMENT STUDIES & DEPARTMENT OF STATISTICS,CUSAT . | Online | 12-12-2024 | 7-Day Faculty Development Programme on “Visual Analytics: The Art of Storytelling Using Data” |
| Others | SCMS Cochin School of Business | SCMS Muttom Campus | 15-10-2024 | 'Outcome-Based Education and Accreditation’ |
| Type of Event | Title of Event | Level | Organized by | Start Date | Duration | Place |
|---|---|---|---|---|---|---|
| Workshop | Data Visualisation and Story-telling using Power BI | Inter-Collegiate | SCMS School of Technology & Management | 01-12-2023 | Afternoon | SCMS Cochin |
| Title of the Program | Role | Level | Organized by | Start Date | Duration | Place |
|---|---|---|---|---|---|---|
| Self-Management, Career building & Entrepreneurship | Expert Talk | Others | CIPET-Kochi (Central Institute of Petrochemicals Engineering & Technology | 19-10-2023 | Afternoon | CIPET-Kochi |
| Road to Success | Expert Talk | Others | CIPET-Kochi (Central Institute of Petrochemicals Engineering & Technology) | 16-09-2023 | Afternoon | CIPET-Kochi |
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